Latest Action News & Updates

See the latest news and media coverage for Action. We track all announcements, press releases, and industry mentions in real time, all in one place.

Company icon
Action

Fastest growing non-food discounter in Europe

action.com
Headquarters
Zwaagdijk-Oost, Netherlands
Founded year
1993
Company type
Private company
Number of employees
25,000+

Last updated

Latest news about Action

In short: Action expanded internationally with 3,302 stores and €16 billion in sales, while announcing future plans to enter the United States market.

Company announcements

  • Action

    Action named best employer in Poland for 2026

    Forbes Magazine Poland recognizes Action in retail sector for third year based on survey of over 20,000 respondents covering growth, workload, sustainability, and conditions.

  • Action

    Action confirms long-term partnership with Princess Máxima Center Foundation

    The collaboration supports childhood cancer research, cure, and care internationally by expanding cooperation, sharing expertise, and improving pediatric oncology.

  • Action

    Action wins Favourite French Retailer award for 2026

    For the fourth consecutive year, Action is elected by EY-Parthenon study. It also tops the Daily products category. The General Manager thanks customers, staff, and suppliers.

  • Action

    Action publishes 2025 results and update

    Action achieved record growth with 3,302 stores, sustainability progress, and 85,000 colleagues. SBTi validates emissions targets; commits to Fairtrade fund.

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Media coverage

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