Latest Adtraction News & Updates

See the latest news and media coverage for Adtraction. We track all announcements, press releases, and industry mentions in real time, all in one place.

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Adtraction

Partner marketing technology company

adtraction.com
Headquarters
Stockholm, Sweden
Founded year
2008
Company type
Public company
Number of employees
125–200

Last updated

Latest news about Adtraction

In short: Adtraction reported growth in its Q1 report with revenue up 11.5% and EBITA rising 27.8%, while its leadership avoided a major tax dispute.

Company announcements

  • Adtraction

    Adtraction publishes Q1 report showing growth

    Revenue increases 11.5%, EBITA grows 27.8%. CEO highlights profitable partner marketing. Presentation at 11:00.

  • Adtraction

    Adtraction releases incrementality study on partner marketing

    The study analyzes 10 million transactions, revealing 26% higher average order value versus other digital channels. Electronics sees 40% uplift. CEO Simon Gustafson highlights its value for growth.

  • Adtraction

    Adtraction publishes Q4 report showing growth

    EBITA increased 18.2% in Q4 and 6.3% in 2025. Board proposes 10% dividend increase to SEK 2.20 per share.

  • Adtraction

    Adtraction launches Fair tracking

    It addresses consent gaps in partner marketing using probabilistic models for fair compensation despite tracking limitations. CEO Simon Gustafson emphasizes privacy compliance and ecosystem sustainability.

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Media coverage

  • Morningstar

    Adtraction Group AB Q59

    Morningstar Quantitative Ratings for Stocks are generated using an algorithm that compares companies that are not under analyst coverage to peer companies that do receive...

  • Yahoo Finance

    Adtraction Group AB (Q59.SG)

    As of 2:18:20 p.m. GMT+2. Market Open.

  • Affärsvärlden

    Pareto upgrades Adtraction to buy - the valuation does not reflect the growth

    By signing up for the free subscription Affärsvärlden Free, you get a selection of all our material, as well as a daily newsletter with the latest news.

  • Yahoo Finance

    Adtraction Group AB (ADTR.ST)

    Interactive Chart for Adtraction Group AB (ADTR.ST), analyze all the data with a huge range of indicators.

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