Latest Alvar Pet News & Updates

See the latest news and media coverage for Alvar. We track all announcements, press releases, and industry mentions in real time, all in one place.

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Alvar Pet (Alvar)

Personalized dog nutrition provider

alvarpet.com
Headquarters
Helsinki, Finland
Founded year
2020
Company type
Private company
Number of employees
15–50

Last updated

Latest news about Alvar Pet (Alvar)

In short: Alvar rebranded as VetaPet Group, appointed Annika Lundström as CEO, and expanded its veterinary e-commerce presence across the Nordic and Baltic regions.

Company announcements

  • Alvar

    Alvar welcomes Annika Lundström as VetaPet Group's new CEO

    Annika brings scaling and pet health expertise from Wolt, Musti Group, and Bellylabs. Ilari shifts to innovation and acquisitions.

  • Alvar

    Alvar rebrands Kivuton to VetaPet in Finland

    The change aligns the brand across markets toward becoming Europe’s leading pet health e-tailer. The company remains Finnish-owned with ambitious global plans.

  • Alvar

    Alvar Pet launches dental chews

    Veterinarian-developed, grain-free chews support cleaner teeth, reduced tartar, and fresher breath with monoprotein base and sodium hexametaphosphate.

  • Alvar

    Alvar launches VetaPet in the Baltics

    VetaPet is now live in Estonia, Latvia, and Lithuania. It offers veterinary diets, specialized products, expert guidance, and a tailored digital shopping experience for pet parents.

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