Latest BetterChoice News & Updates

See the latest news and media coverage for BetterChoice. We track all announcements, press releases, and industry mentions in real time, all in one place.

BetterChoice

Automated sustainability compliance platform for fashion

betterchoice.today

Founded year: 2020
Company type: Private company
Number of employees: 5–10

Last updated Today

Latest news about BetterChoice

In short: BetterChoice merged with SRx Health Solutions in a $125 million deal and underwent a name change while expanding its fashion compliance tools.

Company announcements

January 6 BetterChoice

BetterChoice highlights two EU green claims deadlines for 2026

EU member states adopt the directive by 27 March. Enforcement begins 27 September, prohibiting unsubstantiated claims like 'eco-friendly'. BetterChoice offers compliance tools.

18 December 2025 BetterChoice

BetterChoice warns fashion brands of approaching EU green claims deadlines

EU states transpose the directive by March 27, 2026; full application starts September 27, 2026, prohibiting unsubstantiated claims. BetterChoice offers compliance monitoring.

15 December 2025 BetterChoice

BetterChoice highlights Denmark's first greenwashing court ruling

AYA&IDA fined DKK 140,000 for unsubstantiated sustainability claims on bottles. BetterChoice offers compliance tools for fashion brands to avoid risks.

28 October 2025 BetterChoice

BetterChoice explains EU Directive 2024/825 impacts fashion

It outlines prohibitions on generic and offsetting claims, new transparency, durability and reparability obligations, and compliance deadlines in 2026.

Media coverage

30 April 2025 BioSpace

Better Choice Company Completes Name Change to SRx Health Solutions Inc. and Begins Trading Under the Ticker Symbol ‘SRXH’ Today, Wednesday, April 30, 2025 - BioSpace

TAMPA, Fla., April 30, 2025 (GLOBE NEWSWIRE) -- Better Choice Company, Inc. (NYSE American: BTTR) (NYSE American: SRXH) (“Better Choice” or the “Company”), a leading...

28 April 2025 meisterseelig.com

Meister Seelig & Fein Advise on Better Choice Company's Merger with SRx Health – Meister Seelig & Fein

Big congratulations to our client, Better Choice Company (NYSE:BTTR) Company, on the successful closing of its transformative merger with SRx Health! This strategic move marks...

25 April 2025 Yahoo Finance

Better Choice Company Cancels Previously Announced Stock Dividend

TAMPA, Fla., April 25, 2025 (GLOBE NEWSWIRE) -- Better Choice Company, Inc. (NYSE American: BTTR) (“Better Choice” or the “Company”), a pet health and wellness...

25 April 2025 Nasdaq

Better Choice Company Announces Closing of the SRx Health Merger, Name/Symbol Change and Completes $8.8 Million Private Placement Priced Above Last Market Closing Price

--Better Choice Company, Inc., a pet health and wellness company, today announced the closing of its business combination with SRx Health Solutions, Inc. and the...

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