Latest e.l.f. Beauty News & Updates

See the latest news and media coverage for e.l.f. Beauty. We track all announcements, press releases, and industry mentions in real time, all in one place.

Company icon
e.l.f. Beauty

Cruelty-free makeup and skincare brand

elfbeauty.com
Headquarters
Oakland, United States
Founded year
2004
Company type
Public company
Number of employees
200–1,800

Last updated

Latest news about e.l.f. Beauty

In short: e.l.f. Beauty delivered its 29th consecutive quarter of growth in fiscal 2026, though it warned of cost pressures and softer sales for fiscal 2027.

Company announcements

e.l.f. Beauty

e.l.f. Beauty and H&M announce a fragrance collaboration

The limited-edition eau de parfum collection launches January 29, 2026, featuring three scents inspired by e.l.f. favorites.

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Media coverage

Celebrity Net Worth

Hailey Bieber's Rhode Is Crushing So Hard It Just Triggered A $57.6 Million Earnout Charge At e.l.f. (The Company That Acquired Her Brand)

When e.l.f. Beauty bought Hailey Bieber's Rhode for up to $1 billion, $200 million of that price tag was tied to future performance milestones. Now...

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