Latest IQBAR News & Updates

See the latest news and media coverage for IQBAR. We track all announcements, press releases, and industry mentions in real time, all in one place.

Company icon
IQBAR

Maker of plant protein bars and functional drinks

eatiqbar.com
Headquarters
Boston, United States
Founded year
2017
Company type
Private company
Number of employees
2–25

Last updated

Latest news about IQBAR

In short: IQBAR expanded its retail presence, launched limited-edition seasonal products, and partnered with Michelin-starred chef Thomas Keller.

Company announcements

  • IQBAR

    IQBAR explains Clean Label Project certification

    It requires independent lab testing for heavy metals, pesticides, and chemicals, unlike unregulated 'clean label' marketing. IQBAR's bars are certified.

  • IQBAR

    IQBAR compares mushroom coffee to regular coffee

    Mushroom coffee offers same caffeine with lion's mane for steadier energy, less jitteriness, and clearer focus. IQJOE provides full-strength caffeine plus cognitive support.

  • IQBAR

    IQBAR guides choosing best mushroom coffee

    Emphasizes Lion's Mane for focus, IQJOE blend with Magtein and clean coffee for steady energy. Offers four flavors and daily use benefits.

  • IQBAR

    IQBAR announces partnership with Chef Thomas Keller

    Introduces Salted Caramel Chip IQBAR and Yuzu Mango IQMIX. Ten percent of sales benefits Ment’or. Available online and on Amazon.

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Media coverage

  • Forbes

    How IQBAR Accidentally Rode The Keto Wave Into Costco

    Will Nitze designed IQBAR for brain health, not weight loss. Then America got obsessed with keto, and his bar was one of only three compliant...

  • MindBodyDad

    Are IQ Bars Healthy? A Nutritionist Coach’s Review

    They’re affordable. IQBARs aren’t overpriced like a lot of other protein bars, coming in at around $2/bar (less if you use the MINDBODYDAD promo code...

  • Morningstar

    IQBAR Expands Its Functional Portfolio and Launches PB&J Protein Bites Nationwide at Sam's Club

    BOSTON, March 18, 2026 /PRNewswire/ -- IQBAR, the brand dedicated to fueling the brain and body with clean and functional ingredients, is expanding its portfolio...

  • Yahoo Finance

    IQBAR Announces Its First-Ever Partnership With Michelin-Starred Chef Thomas Keller

    The partnership, which grew out of Chef Keller's organic use of IQBAR products, combines the brand's commitment to exceptional clean ingredients and nutrition with Keller's...

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