Latest Kari Traa News & Updates

See the latest news and media coverage for Kari Traa. We track all announcements, press releases, and industry mentions in real time, all in one place.

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Kari Traa

Women's sportswear brand

karitraa.com
Headquarters
Oslo, Norway
Founded year
2002
Company type
Private company
Number of employees
200–500

Last updated

Latest news about Kari Traa

In short: Kari Traa expanded its product lines and global reach while facing media scrutiny over labeling and celebrating its heritage at Oslo Runway 2025.

Company announcements

  • Kari Traa

    Kari Traa partners with Sisters in Business

    They repurpose surplus textiles into products via circular production, create jobs for immigrant women, and promote social, economic, environmental sustainability.

  • Kari Traa

    Kari Traa launches Saga AW25 globally

    Inspired by the Selbu pattern, Saga AW25 arrives October 2025 at karitraa.com and select retailers.

  • Kari Traa

    Kari Traa announces collaboration with Rachel Pohl capsule

    Capsule draws on Scandinavian winter light and forest imagery, uses traceable non-mulesing merino wool, and is available at karitraa.com and select retailers.

  • Kari Traa

    Kari Traa partners with Katie Cooney on charity base layer

    Ten percent of proceeds from each set support SheJumps, empowering women and girls to explore outdoors.

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Media coverage

  • Hordaland

    OL, Kari Traa | Kari Traa her OL experience: – Drove at 240

    The sport of Kari Traa has disappeared in Norway. On the way she has experienced more than most.

  • Dagbladet

    Clothing brand criticized for this

    Kari Traa apologizes after a consumer pointed out wool confusion in one of the sweaters. - We apologize. CRITICISM: OL-winner Kari Traa's...

  • kk.no

    Clothing brand criticized for this

    Kari Traa 's sweater receives criticism...

  • CNN

    Functional and adorable: Kari Traa Rose Base Layers review

    A couple of weeks ago, I showed up in dusty pink Kari Traa thermals for a ski date with outdoor writer Stacy Gold and laughed...

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