Latest Norrøna News & Updates

See the latest news and media coverage for Norrøna. We track all announcements, press releases, and industry mentions in real time, all in one place.

Company icon
Norrøna

Premium outdoor apparel and equipment

norrona.com
Headquarters
Lysaker, Norway
Founded year
1929
Company type
Private company
Number of employees
300–500

Last updated

Latest news about Norrøna

In short: Norrøna accelerated its global expansion by opening a London flagship store, launching ventures in China, and collaborating with Porsche.

Company announcements

  • Norrøna

    Norrøna announces new Flagship Store in London

    It opens this autumn at 15 Regent Street in Cunard House, in collaboration with The Crown Estate. This advances their international expansion.

  • Norrøna

    Norrøna introduces Varg

    TIME names it one of the World's Greatest Places. Users can learn more and secure spots.

  • Norrøna

    Norrøna announces Norrøna Varg yacht features on TIME's list

    The yacht offers exclusive tours in Northern Norway's fjords, including Northern Lights and Whales, with premium amenities and Arctic cuisine.

  • Norrøna

    Norrøna opens first pop-up in Shanghai with Topsports

    The pop-up is at Kerry Parkside, Pudong, Shanghai, with a shop at L190, Ground Floor. More to come.

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Media coverage

  • PR Newswire

    Norrøna Opens New Flagship Store on Regent Street in London

    OSLO, Norway, April 20, 2026 /PRNewswire/ -- The Norwegian family-owned and led outdoor brand Norrøna is preparing to open its new Flagship Store in the...

  • FashionUnited

    Norrøna drives expansion with new London flagship

    Norrøna is opening its first British flagship store in London, Regent Street. The store will stock the outdoor brand's entire range.

  • StupidDOPE

    Porsche and Norrøna Launch Collaborative Freeride Collection

    Porsche and Norrøna team up for a freeride-ready winter collection dropping November 2025.

  • SGB Media Online

    Norrøna Enters Growing Outdoor Apparel Market in China

    Norrøna is working with the Chinese company Topsports to open stores in China Oslo, Norway (May 22, 2025) — Norwegian outdoor brand Norrøna has officially...

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