Latest Optimove News & Updates

See the latest news and media coverage for Optimove. We track all announcements, press releases, and industry mentions in real time, all in one place.

Company icon
Optimove

AI-powered positionless marketing platform

optimove.com
Headquarters
New York, United States
Founded year
2012
Company type
Private company
Number of employees
500–1,000

Last updated

Latest news about Optimove

In short: Optimove acquired gamification supplier Smartico and expanded its AI-driven marketing platform with new decisioning and content lifecycle tools.

Company announcements

  • Optimove

    Optimove maintains long-term partnership with Amelco

    All Amelco clients now use Optimove, as shared by Amelco's Head of New Business.

  • Optimove

    Optimove launches AI tools for content lifecycle

    Tools support faster creation, brand compliance validation, customer-matched variations, and performance learning. They integrate creation, assurance, and decisioning.

  • Optimove

    iGP partners with Optimove

    The partnership integrates Optimove's advanced CRM marketing and AI-driven player engagement into the iGP platform. Operators gain real-time data segmentation, personalized campaigns, and higher player lifetime value.

  • Optimove

    Optimove introduces AI Decisioning Studio

    It coordinates four AI agents for journey, offer, content, and timing decisions, enabling Positionless Marketers to orchestrate connected campaigns.

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Media coverage

  • Markets Insider

    Optimove Expands Data Connectivity to Fuel High-Precision AI Decisioning

    Optimove, the creator of Positionless Marketing, unveiled expanded data capabilities designed to bridge the gap between massive data environments and actionable AI-driven decisioning. Recognizing that...

  • EGR Intel

    Optimove swoops for gamification-led CRM supplier - EGR North America

    Undisclosed deal for Sofia-based Smartico will see both businesses continue to operate independently post completion...

  • Southern Daily Echo

    Optimove shores up its status in iGaming via Smartico M&A

    Optimove has agreed definitive terms to acquire Smartico to advance its ’positionless marketing’ capabilities for all iGaming clients.

  • MarketWatch

    Optimove Announces New AI--Powered Capabilities to Improve and Accelerate the Content Lifecycle

    The MarketWatch News Department was not involved in the creation of this content. New York, March 31, 2026 (GLOBE NEWSWIRE) -- Optimove, the creator of...

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