Latest Rolex News & Updates
See the latest news and media coverage for Rolex. We track all announcements, press releases, and industry mentions in real time, all in one place.
Swiss luxury watchmaker
rolex.com- Headquarters
- Genève, Switzerland
- Company type
- Private company
- Number of employees
- 10,000+
Last updated
Latest news about Rolex
In short: Rolex discontinued the iconic 'Pepsi' GMT-Master II and unveiled new 2026 models at Watches & Wonders, including a commemorative Daytona series.
Company announcements
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Rolex introduces new watches
They set benchmarks in materials science, dial-making, and performance, shaping watchmaking's future.
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Rolex announces five new Laureates
The 2026 Rolex Awards Laureates from Indonesia, Nigeria, Peru, China, and the US advance the Perpetual Planet Initiative on its 50th anniversary.
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Rolex presents Vienna Philharmonic’s 2026 New Year’s Concert
Conducted by Yannick Nézet-Séguin, it highlights Strauss family, Weinlich, and Price. Broadcast live to 50 million viewers in 150 countries.
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Rolex releases new watches.
The creations redefine expectations in watchmaking with peak innovation, efficiency, and durability. They open new avenues for exploration. Discover more on rolex.com/Novelties.
Media coverage
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A Rolex teaser is causing wild speculation in the watch world: What's happening on May 12?
Is Rolex bringing a new model to the market - or is something completely different behind it? We summarize the info.
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Rolex pulls the plug on five models, including the iconic 'Pepsi' GMT
No press conference. No formal statement. No heads-up to retailers. Rolex did what Rolex always does — it made a major move ...
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Rolex drops 'Pepsi' GMT-Master II, collectors eye alternatives
Rolex has discontinued its iconic red-and-blue bezel GMT-Master II, known as the 'Pepsi', prompting a surge in secondary market prices and renewed focus on vintage...
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Beaverton police arrest 3 in alleged fake Rolex scheme
Beaverton Police arrested three people Wednesday in connection with an alleged scheme to sell a counterfeit Rolex watch. According to a news release, police got...
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