Latest The LEGO Group News & Updates

See the latest news and media coverage for LEGO. We track all announcements, press releases, and industry mentions in real time, all in one place.

The LEGO Group (LEGO)

Manufacturer of construction toys and play experiences

lego.com

Headquarters: Billund, Denmark
Company type: Private company
Number of employees: 20,000+

Last updated Today

Latest news about The LEGO Group (LEGO)

In short: LEGO maintained its title as the world's most reputable company while expanding its portfolio with massive builds and major brand collaborations.

Company announcements

June 2 LEGO

LEGO and Pokémon announce twelve new SMART Play sets

The sets use LEGO SMART Brick technology for screen-free interactive play, enabling children to train, nurture, and battle Pokémon.

May 19 LEGO

LEGO announces LEGO Batman Legacy of the Dark Knight game

The game launches May 22 with early access now. It features open world Gotham and new combat.

May 12 LEGO

LEGO ranked most reputable company for fourth year

The company topped the 2026 Global RepTrak 100, based on over 230,000 ratings.

April 30 LEGO

LEGO sources 52% renewable materials for bricks

This achievement uses the mass balance approach, maintaining quality and safety.

Media coverage

June 2 Eurogamer

Pokémon gets the Lego Smart Play treatment with new sets arriving this summer, and they're not as eye-wateringly expensive as the previous Pokémon builds

Lego Pokémon sets finally arrived earlier this year, but they were on the costly side, with a strong focus on big builds. Of course, that...

May 17 The Toy Book

The LEGO Group Appoints Beiersdorf CEO Vincent Warnery to Board

The LEGO Group added another global consumer products executive to its leadership ranks. The company appointed Vincent ...

May 13 Morningstar

Agnete Kirk Kristiansen Appointed Chair of the LEGO Foundation

As fourth generation member of the Kirk Kristiansen family, owners of the LEGO Group, she becomes only the fifth Chair of the Foundation since it...

May 6 The National

Toy company treads gingerly on Lego-style pro-Iran AI videos

The controversial but prolific pro-Iran AI videos resembling The Lego Movie show no sign of subsiding, yet the Denmark-based Lego Group has stayed silent on...

Never miss news about LEGO

Track LEGO and your other target companies to get real-time alerts and weekly summaries delivered straight to your inbox.

Trending companies

Discover what's making headlines across other trending companies.