Latest Traackr News & Updates
See the latest news and media coverage for Traackr. We track all announcements, press releases, and industry mentions in real time, all in one place.
AI-powered influencer marketing platform
traackr.com- Headquarters
- San Francisco, United States
- Founded year
- 2009
- Company type
- Private company
- Number of employees
- 100–200
Last updated
Latest news about Traackr
In short: Traackr expanded its creator intelligence platform with AI-driven vetting tools, executive leadership, and deep analysis of 2025-2026 market trends.
Company announcements
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Traackr releases 2026 Creator Advantage Report
It reveals brands increase creator volume but struggle with sustained performance. Relevance and smaller creators drive engagement in various industries.
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Traackr releases Creator Advantage 2026 report
It ranks brands in creator marketing by Brand Vitality Score across Beauty, Fashion, Personal Care, Food & Beverage, and Spirits. Brands succeed by tailoring strategies to their category and goals.
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Traackr ranks SKIMS first on January Fashion Creator Marketing Leaderboard
SKIMS achieved 20.1M engagements via product launches and strategic creator activations. Traackr shares playbook tips on cultural moments, niches, and data-driven tiers.
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Traackr congratulates top US beauty creators of 2025
Rankings use Brand Vitality Score (VIT) measuring visibility, impact, and trust across mega, macro, mid, micro, and nano tiers.
Media coverage
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Influencer Marketing Platform Global Market Forecast 2025-2030 Featuring Leading Companies - CreatorIQ, Traackr, Meltwater News, Upfluence, GRIN, AspireIQ, IZEA, Mavrck, Onalytica, Tagger Media
The influencer marketing platform market offers opportunities in centralized control, AI-powered analytics, and compliance automation.
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Traackr launches Audience Quality and Brand Values Match influencer tracking tools
Influencer marketing platform Traackr has launched two tools, Audience Quality and Brand Values Match, designed to enable marketers to evaluate which influencers will resonate with...
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Sephora tops Traackr’s US beauty brand vitality rankings
Other brands in the top ten include L'Oréal Paris (third, 94,300 VIT), Ulta Beauty (fourth, 79,300 VIT), Rhode Skin (sixth, 61,100 VIT), Rare...
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Traackr report: Engagement rises as beauty brands leverage influencers for authentic connections
Traackr report: Engagement rises as beauty brands leverage influencers for authentic connections.
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