Latest WPP News & Updates

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WPP

Creative transformation company

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Latest news about WPP

Today WPP

WPP CEO Cindy Rose reshapes company for AI future

She breaks down silos, unites capabilities under WPP Open to help clients navigate change and unlock growth. The Wall Street Journal profiles her approach.
May 6 WPP

WPP partners Ogilvy with Article 41

They form a global network for creator marketing and fan engagement. Vickie Segar joins Ogilvy as Global Chief Sports & Entertainment Officer.
April 29 WPP

WPP expands Henkel partnership

The agency will handle consolidated global creative and production for Persil, Schwarzkopf and Syoss after a 12-month competitive pitch.
April 29 WPP

WPP launches WPP Open platform

It connects talent with signal-led intelligence for measurable marketing growth. Users track investments, leverage data privately, and scale creativity.

May 6 The Drum

‘Agency landscape more unstable than ever’: Can holdcos land centralizing pivots?

While the two organizations find themselves in quite different positions (Omnicom integrating former...
May 5 MediaPost

Ogilvy Invests In NIL Specialist, Taps Segar To Lead Global Sports/Entertainment Practice

WPP has acquired a stake in Chapel Hill-based Article 41, an NIL specialist cofounded by Segar. She is tasked with leading and expanding the agency's...
May 5 Campaign

Coca-Cola hires agency outside of WPP for Christmas campaign

Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including additional School Reports analysis, the Annual...
May 1 Global Cosmetics News

WPP expands Henkel Consumer Brands partnership with global creative and production remit

WPP secures Henkel Consumer Brands’ global creative and production business, strengthening integrated marketing capabilities.

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