Latest WPP News & Updates

See the latest news and media coverage for WPP. We track all announcements, press releases, and industry mentions in real time, all in one place.

WPP

Multinational advertising and public relations holding company

wpp.com

Headquarters: London, United Kingdom
Company type: Public company
Number of employees: 40,000+

Last updated Today

Latest news about WPP

In short: WPP reported stable annual billings of $63.9 billion and implemented its Elevate28 strategy to integrate AI and unify its global business model.

Company announcements

Today WPP

WPP becomes first launch partner for Meta's new solution

The solution integrates into WPP Open to help brands analyze and improve creative performance, with Unilever as inaugural client.

June 18 WPP

WPP Enterprise Solutions signs strategic collaboration agreement with AWS

The multi-year agreement deepens their role as a commerce and customer experience partner, helping brands scale AI from pilots to production.

June 11 WPP

WPP appoints Baiju Shah as group Chief Strategy Officer

He will accelerate strategy delivery and unlock corporate development opportunities while remaining CEO of AKQA.

May 27 WPP

WPP unveils Elevate28, a unified business model

It integrates media, creative, production, and technology with AI to drive growth.

Media coverage

Yesterday Campaign

WPP to pull out of LiveRamp following Publicis takeover move

Cindy Rose confirms agency group will no longer use data collaboration platform.

June 19 Yahoo Finance

WPP Tops 25 Billings, No. 2 Publicis Biggest Gainer

While losing market share last year, WPP Media remained the number one ranked holding group in billings which were stable at $63.9 billion, according to...

June 18 Yahoo Finance

WPP Enterprise Solutions Signs Strategic Collaboration Agreement with AWS to Operationalize Agentic AI for Leading Brands

WPP Enterprise Solutions, the global business transformation operating unit of WPP, today announced it has signed a multi-year Strategic Collaboration Agreement (SCA) with Amazon Web...

June 15 Digiday

Media Buying Briefing: Breaking down Coca-Cola’s campaign blitz with an eye toward its review

WPP and bête noir Publicis Groupe will be contending to prove they’re the best candidates to crew Coca-Cola’s advertising machine

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