Adidas continues share buyback program with second tranche
The company will repurchase up to €500 million by September 2026.
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Global sportswear and equipment company
adidas-group.comLast updated
In short: Adidas centered its recent strategy on the 2026 World Cup, unveiling high-tech equipment and expanding major sports partnerships and marketing.
The company will repurchase up to €500 million by September 2026.
It is the first African race to join the Abbott World Marathon Majors, alongside prestigious events like Boston and London.
The partnership covers men's and women's national teams, youth, beach, and snow volleyball. It supports performance and inspires the next generation.
Sawe wins with 1:59:30 using the lightest Adizero Adios Pro Evo 3 shoe under 100 grams. The feat realizes a decade-long dream.
The ASA has banned ads from Adidas, Calvin Klein and Uniqlo for "misleading" consumers with their environmental claims.
Since 1954, Adidas has accompanied the German national team. But from 2027 it's over, the jerseys will no longer come from Herzogenaurach. The look into the...
The 2026 World Cup is in full swing, and the fan excitement is translating into a massive surge in merchandise sales.
When markets move sideways, the price developments of the stocks contained in the indices often diverge significantly. Precisely then it could be...
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