Latest Adidas News & Updates

See the latest news and media coverage for Adidas. We track all announcements, press releases, and industry mentions in real time, all in one place.

Adidas

Global sportswear and equipment company

adidas-group.com

Headquarters: Herzogenaurach, Germany
Company type: Public company
Number of employees: 90,000+

Last updated Today

Latest news about Adidas

In short: Adidas centered its recent strategy on the 2026 World Cup, unveiling high-tech equipment and expanding major sports partnerships and marketing.

Company announcements

Yesterday Adidas

Adidas continues share buyback program with second tranche

The company will repurchase up to €500 million by September 2026.

June 11 Adidas

Adidas-sponsored Cape Town Marathon becomes World Major

It is the first African race to join the Abbott World Marathon Majors, alongside prestigious events like Boston and London.

May 4 Adidas

Adidas launches five-year partnership with Turkish Volleyball Federation

The partnership covers men's and women's national teams, youth, beach, and snow volleyball. It supports performance and inspires the next generation.

April 30 Adidas

Adidas powers Sebastian Sawe's sub-two-hour marathon

Sawe wins with 1:59:30 using the lightest Adizero Adios Pro Evo 3 shoe under 100 grams. The feat realizes a decade-long dream.

Media coverage

Yesterday Marketing Week

Adidas ad banned for 'misleading' environmental claims

The ASA has banned ads from Adidas, Calvin Klein and Uniqlo for "misleading" consumers with their environmental claims.

June 22 MSN

An era is coming to an end soon: DFB says goodbye to sponsor Adidas after 70 years

Since 1954, Adidas has accompanied the German national team. But from 2027 it's over, the jerseys will no longer come from Herzogenaurach. The look into the...

June 21 Footy Headlines

SOLD OUT: Adidas and Nike Did Not Produce Enough 2026 World Cup Kits - Footy Headlines

The 2026 World Cup is in full swing, and the fan excitement is translating into a massive surge in merchandise sales.

June 19 FAZ.NET

Exchange operations in the DAX: Siemens Energy and Adidas

When markets move sideways, the price developments of the stocks contained in the indices often diverge significantly. Precisely then it could be...

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