Nike debuts the Rip the Script football campaign
Featuring top players and cultural icons, it encourages attacking, instinctive football with new kits and boots.
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Multinational sportswear and footwear brand
nike.comLast updated
In short: Nike focused on a strategic brand reset under CEO Elliott Hill while launching major marketing campaigns for the 2026 World Cup and NBA Finals.
Featuring top players and cultural icons, it encourages attacking, instinctive football with new kits and boots.
The results will be released on June 30, 2026 after market close, followed by a conference call.
She brings a sport-first operating model, fosters inclusivity, and leads the new Sport Offense to reconnect with athletes.
The uniforms, designed with 15 teams, reflect each team's identity, energy, and local influences. They complement existing editions and include fanwear available May 8.
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