Latest Subsets News & Updates

See the latest news and media coverage for Subsets. We track all announcements, press releases, and industry mentions in real time, all in one place.

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Subsets

AI retention automation platform for consumer subscriptions

subsets.com
Headquarters
Copenhagen, Denmark, Denmark
Founded year
2023
Company type
Private company
Number of employees
10–50

Last updated

Latest news about Subsets

In short: Subsets expanded its retention platform capabilities, joined the Google AI Launchpad, and raised $1.65M in pre-seed funding to automate marketing.

Company announcements

  • Subsets

    Subsets warns of AI engagement illusion in retention programs

    AI boosts engagement metrics but fails to improve renewal intent. Predictive AI analyzing cohorts enhances retention through targeted experiments.

  • Subsets

    Subsets analyzes lifecycle experimentation trends in 2025

    AI enables continuous testing for retention gains. High-performing teams measure KPIs across activation, engagement, monetization, reactivation stages. Subsets provides experimentation dashboard.

  • Subsets

    Subsets manages over 20 million subscriptions

    Subsets launched over 100 retention experiments and created 200 behavioral audiences this year. They hosted a Retention Roundtable sharing insights on onboarding and behavioral triggers.

  • Subsets

    Subsets joins AI Launchpad programme

    The programme, by FT Strategies and Google News Initiative, empowers publishers' AI journey. Subsets anticipates collaborating with publishers.

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